Boost Your Virtual Event Promotions!
In this session, Ericka Bates and The Jason Hodge discussed strategies for enhancing email marketing effectiveness, emphasizing high open rates but low click-through rates as a call to improve content relevance.
Participants explored the importance of aligning email content with audience interests and discussed leveraging LinkedIn newsletters for deeper engagement.
The conversation highlighted the value of continuous testing in marketing strategies and the significance of robust infrastructure to support business scalability.
Ericka emphasized the need for clarity in business goals and the strategic use of platforms like Virtual Summiteers for business growth and networking.
Members in Attendance
Virtual Experience Architect, Virtual Experience Design Agency
Virtual Event Architect and Digital Learning Solutions Practitioner Talks about #innovation, #businesstech, #livestreaming, #virtualevents, and #learninganddevelopment
Media Architect & Strategist, TJH MEDIA Ltd
Media Architect & Strategist Helping You Share Your Authentic Story With Your World Talks about #mediaplanning, #contentmarketing, #contentdevelopment, #contentrepurposing, and #nonprofitmarketing
Hosts
Virtual Event Strategist, Talk Virtual
I help SaaS companies gain 100+ warm leads, in 90 days or less without the stress of overwhelm.
