Building Buzz: Essential Strategies for Promoting Virtual Events
Meeting Attendees [email protected] , Harry (the Bigdog) Jamison , Elle Kersey , The Jason Hodge , Patrick Jackman and Toya Glenn
About this Meeting
Summary:
Struggling to attract attendees to your virtual events?
This video is packed with practical tips and insights from event strategist on how to effectively promote your online gatherings.
Discover the importance of prioritizing value over speakers, cultivating a strong community and leveraging content marketing to generate pre-event excitement.
Learn how to target your messaging across different social media platforms and build a memorable brand identity for your events.
Plus, get expert advice on assembling a dedicated team and prioritizing the attendee experience to cultivate positive word-of-mouth marketing and repeat attendance.
Key Takeaways:
- Prioritize value over speakers:
Focus on the educational benefits and networking opportunities the event offers rather than promoting individual speakers.
- Community First:
Build a strong community around your events and offer exclusive benefits to existing members.
- Content Marketing:
Utilize content marketing strategies like podcast interviews with speakers and creating a pre-event buzz to introduce attendees.
- Targeted Omnipresence:
Be present on the social media platforms where your target audience spends their time. Craft your messaging to resonate with each platform's audience.
- Strong Brand Identity:
Develop a distinct and memorable brand for your event that reflects its core values.
- Dedicated Team:
Assemble a team with the expertise to manage various aspects of the event, ensuring a smooth execution and positive attendee experience.