How to Maximize Your Virtual Events: Tools, Strategies & Repurposing Tips

In the recent discussion on virtual events, several key topics were covered, including the importance of effective communication, choosing the right platforms, and strategies for content repurposing. A recurring theme was the usability and accessibility of various virtual event platforms, with Airmeet and Zoom being compared. Participants discussed how Airmeet offers features like promoting within the system, having a visually appealing aesthetic, and the ability to create custom directories for vendor spaces—something not available on Zoom.

The conversation also touched on content repurposing, emphasizing how eBooks and newsletters can be valuable tools. Several attendees shared experiences in creating digital content, particularly eBooks that had been unused but now seen as an opportunity for repurposing. Platforms like AppSumo and Amazon were mentioned as channels for distributing and monetizing this content.

Repurposing Tips:

• Leverage eBooks: Compile insights, presentations, or group discussions into eBooks for additional value creation. These can be sold or distributed via AppSumo, Amazon, or linked to a newsletter.

• Utilize Virtual Platforms for Ongoing Engagement: Platforms like Airmeet allow vendors to have a lasting presence through custom booths that remain active post-event. This strategy ensures that your event content and vendor interactions continue long after the event.

• Optimize Newsletters: LinkedIn newsletters were highlighted as a strategic tool for building an audience. Consistency in content sharing and asking past guests to help promote can drive subscriber growth. Newsletters allow a personalized, targeted approach, helping you connect with your core audience.

• Event Promotion: A unique idea discussed was creating a 24/7 vendor fair within Airmeet, promoting ongoing engagement and interaction. By setting up a lobby filled with clickable links, you can direct attendees to vendor booths and other event spaces.

In summary, the session reinforced the need to maximize virtual event tools, consider innovative ways to engage audiences, and repurpose content to extend its value across platforms.