Mastering Virtual Event Promotions: Insights from The Virtual Summiteers Peer Group

Planning and Content Calendars for 2025

The meetings kicked off with participants discussing their progress on planning 2025 content calendars. Tom Ballard shared how he’s leveraging Notion for organization, while Jason Hodge noted his expertise in creating calendars for clients but is yet to finalize his own. Ericka Bates revealed that her new year begins in November and has already mapped out her 2025 events with input from group members.

AI Tools for Content and Event Enhancement

Zakia Ringgold introduced Notebook LM, an AI tool that creates knowledge bases from uploaded content and generates "deep dive" video summaries. The tool allows users to add their voice for refining outputs, providing customization and clarity.

The group also explored other AI tools like Perplexity and Phrase, highlighting their potential for research, content creation, and maintaining context in longer prompts. Advanced techniques, such as multi-level and sequential prompting, were discussed for streamlining workflows and generating cohesive material.

Reviewing the 2025 Virtual Summit Schedule

Ericka presented the proposed schedule and quarterly themes for the 2025 Virtual Summiteers events. Participants provided feedback and made adjustments to speaker assignments and timing, ensuring alignment with the group’s goals.

Video Production Insights

Tom Ballard shared details about his professional video production setup, including lighting, cameras, and teleprompters. The discussion emphasized the importance of high-quality visuals in creating engaging and professional content.

Action Items and Next Steps

Ericka plans to use Synphox for email automation, finalize graphics, and refine landing pages using HeySummit or Book Like a Boss.

Affiliate links will be provided to speakers to promote events effectively.

Preparations are underway for upcoming sessions, including Patrick Jackman’s January 3rd event and Jason Hodge’s "Mastering Your Media Architecture Workshop."

Upcoming Topics and Collaboration

The group reaffirmed quarterly themes for 2025:

Q1: Building a strong foundation with community, feedback, and collaboration.

Q2: Mastering content and boosting visibility through repurposing and promotion.

Q3: Spotlighting SaaS partnerships and contributions.

Q4: Reflecting on the year and planning for 2026.

These sessions will focus on providing actionable insights, sharing tools, and supporting members in promoting and improving virtual events.

This combined summary captures the collective insights, innovative strategies, and actionable steps discussed during the two sessions, highlighting the group's collaborative efforts to elevate virtual events in 2025.