Optimizing Event Promotion & Community Engagement: Insights from a Roundtable Discussion

Summary:

In this engaging discussion, participants explore best practices and challenges in promoting events, building community, and leveraging tools for online and offline growth. Key takeaways include:

1. Event Promotion Tools:

• Challenges with platforms like Book Like a Boss, Hey Summit, and UpCoach for email campaigns and event promotions.
• Suggestions for alternatives like MissingLettr, Eventbrite, and AppSumo for streamlined event management.

1. Community Building Strategies:

• Leveraging LinkedIn for live streaming and engagement.
• The importance of consistent outreach, leveraging niche platforms, and fostering local connections (e.g., libraries, chambers of commerce).
• Insights into using tools like Substack, Beehive, and SynFox for automation and audience communication.

1. Podcasting as a Growth Avenue:

• Tapping into platforms like MatchMaker.fm to connect with podcasts for thought leadership and audience expansion.
• Strategizing guest appearances to promote virtual events and products.

1. Online vs. Offline Event Dynamics:

• Comparing strategies for promoting in-person and online events, including leveraging hyper-local strategies and digital tools.
• Overcoming challenges with automation breakdowns and manual workarounds.

1. Monetization and Scalability:

• Exploring revenue opportunities through grants, premium directory listings, and local collaborations.
• Building systems for efficient community management to scale without losing personal touch.

The conversation highlights practical tools, creative ideas, and relatable challenges faced by professionals navigating event promotion and community engagement. With actionable insights and shared experiences, this roundtable provides value for marketers, community managers, and event organizers looking to optimize their strategies in 2024.