Optimizing Virtual Events: Industry Insights & Best Practices | Key Takeaways & Tips
Meeting Attendees [email protected] , Thomas Ballard PG, CHG’s , Sabrina Teekah , Patrick Jackman , Ella (Virtual Event Rockstar) Glasgow and Toya Glenn
About this Meeting
Description:
Welcome to our insightful discussion on optimizing virtual events, where we talk about 2023 industry trends and best practices for creating impactful online gatherings. In this video, we explore the effectiveness of shorter, focused events, the importance of streamlined landing pages, effective calls to action, and much more.
Key Takeaways:
* Shorter, more focused virtual events (1-2 hours) outperform full-day conferences due to shorter attention spans.
* Simple landing pages with clear event details and benefits convert better; avoid excessive design elements.
* "Register Now" remains a powerful call to action, while discounts and exclusive resources drive conversions.
Time Stamps:
00:00 - Introduction
00:45 - Virtual Events: Insights on shorter event durations and audience preferences.
02:15 - Platforms: Overview of popular platforms like Zoom, Hopin, and Expo.
03:30 - Landing Pages: Importance of simplicity and focus for effective conversion.
05:00 - Call to Actions: Strategies for compelling CTAs to drive registrations.
06:30 - Additional Discussion: Repurposing content and exploring monetization models.
08:15 - Next Steps: Implementing shorter formats and researching monetization models.
This insightful discussion covers the significance of shorter virtual events, the impact of streamlined landing pages, and effective calls to action, providing valuable insights for optimizing your online gatherings. Join us to explore strategies to enhance your virtual event's performance and engagement.